"Take your work seriously, not yourself seriously"
- Jerry Saltz

CLIENT WORK

I believe in creating designs that are unique and tailored to each client’s individual needs. My creative process involves research, concept development, prototyping and testing before we deliver the final product. I prioritize my clients’ needs above all else, and my goal is to provide personalized service and attention to detail, ensuring that each project can be completed on time and within budget.

client: O2 Wellness
service: Social Media Strategy & Standards, Retail Experience

O2-insta_profile

O2-sticker_placement

O2-insta_profile

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As part of O2 Wellness’ social brand strategy, I did brand experience work, social standards, template copywriting, entrance design, promotional print, and out-of-home advertising.

Freeland Art Director; Colour Advertising, Halifax & Toronto

client: Halifax Partnership

service: Brand Design

billboard copy

OC-brandstandards-5

OC-brandstandards-3

billboard copy

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As part of O2 Wellness’ social brand strategy, I did brand experience work, social standards, template copywriting, entrance design, promotional print, and out-of-home advertising.

Freeland Art Director; Colour Advertising, Halifax & Toronto

client: Halifax Partnership
service: document and annual report design

GHP_AR_spread3

GHP_WB_cover

GHP_AR_spread3

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Halifax Partnership was looking for a refresh of a Business Conference workbook and its Annual Report. I revamped their presentation slides, stage design, wayfinding and kit bags for all delegates for their Business Conference.

For their Annual Report, I coordinated all photography and completed the layout and infographics.

client: Sea Star Seafoods
service: Brand Clean-Up