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"Take your work seriously, not yourself seriously"
- Jerry Saltz 


I believe in creating designs that are unique and tailored to each client’s individual needs. My creative process involves research, concept development, prototyping and testing before we deliver the final product. I prioritize my clients’ needs above all else, and my goal is to provide personalized service and attention to detail, ensuring that each project can be completed on time and within budget.

client: O2 Wellness
service: Social Media Strategy & Standards, Retail 

As part of O2 Wellness’ social brand strategy, I did brand experience work, social standards, template copywriting, entrance design, promotional print, and out-of-home advertising.


Freelance Art Director; Colour Advertising, Halifax & Toronto

client: Halifax Partnership

service: Brand Design

Branding for a city recruitment campaign run by the Halifax Partnership. This was a federally funded program that was aimed at recruiting businesses that would benefit from our location by the ocean. 

client: Halifax Partnership
service: document and annual report design

Halifax Partnership was looking for a refresh of a Business Conference workbook and its Annual Report. I revamped their presentation slides, stage design, wayfinding and kit bags for all delegates for their Business Conference. 

For their Annual Report, I coordinated all photography and completed the layout and infographics. 

client: Sea Star Seafoods
service: Brand Clean-Up

Sea Star Seafoods is a Nova Scotian family business that has spanned generations. It was an honour to give them a refreshed look. Here is the rebrand. There was a lot of other work from trade show booth to marketing materials to packaging. 


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